Today, one of the brokers sent me a 1980s asset in a prime location. Asking: $12M Reality: $7M
At 40% below asking, the numbers yield a 5% Cash on Cash Return and a 1.3x Multiple. These aren’t “jaw-dropping” returns—they are the genuine state of affairs for the 2026 market. To the brokers and sellers holding 2022–2024 acquisitions: The math doesn’t care about your basis. If a deal doesn’t cash flow at today’s rates, it’s a liability, not an investment. The Reality Check: Institutional Sellers: Take the hit, rebalance, and move on. Private Owners: Chasing “peak profits” today is a dangerous game. The faster you de-risk, the better you’re positioned for the next cycle. To the Brokers: My pricing is a sober calculation. We aren’t underwriting 2022 nostalgia; we are underwriting the next five years of performance. To my Passive Investors:This is why we pass on 99% of the deals we see. My job isn’t to be the highest bidder; it’s to be the most disciplined operator. We refuse to “buy the seller’s mistake.” When we bring a deal to you, know this: It has survived a gantlet of scrutiny. If it reaches your desk, the math is solid and the downside is protected. That is your signal to jump in with the capital.
Today, one of the brokers sent me a 1980s asset in a prime location.
Asking: $12M
Reality: $7M
At 40% below asking, the numbers yield a 5% Cash on Cash Return and a 1.3x Multiple. These aren’t “jaw-dropping” returns—they are the genuine state of affairs for the 2026 market.
To the brokers and sellers holding 2022–2024 acquisitions: The math doesn’t care about your basis.
If a deal doesn’t cash flow at today’s rates, it’s a liability, not an investment.
The Reality Check:
Institutional Sellers: Take the hit, rebalance, and move on.
Private Owners: Chasing “peak profits” today is a dangerous game. The faster you de-risk, the better you’re positioned for the next cycle.
To the Brokers: My pricing is a sober calculation. We aren’t underwriting 2022 nostalgia; we are underwriting the next five years of performance.
To my Passive Investors:This is why we pass on 99% of the deals we see.
My job isn’t to be the highest bidder; it’s to be the most disciplined operator. We refuse to “buy the seller’s mistake.”
When we bring a deal to you, know this: It has survived a gantlet of scrutiny. If it reaches your desk, the math is solid and the downside is protected. That is your signal to jump in with the capital.